Many business owners cash in on the festive season by revving up their marketing and targeting more and more customers. This week has seen how one business sent out the wrong message all together, gaining them hundreds of complaints.
Hillier a garden centre based in the UK delivered a festive brochure jam packed with gift ideas to 900,000 homes with the following message…
“Make her feel special with a clothesline this Christmas.”
After being inundated with customer complaints, gaining themselves a place in the telegraph and being talked about all over the Internet, the garden centre had no choice but to announce a public apology and claimed that the message on the brochure cover had been an ill advised joke.
As a designer it is important to give your client what they ask for but have you ever been part of an advertisement that should never have been printed let alone delivered to thousands of homes?
Tell us your stories below.
About The Author:
 Michelle Kirkbride | Michelle Kirkbride is a web developer, she currently lives in Yorkshire, UK with her two beautiful children and loving partner. She spends far too much time at her computer and is currently addicted to her work. |
as a man I can see the funny side of this but can agree that the mrs might have had a few strong words to say
I read about this story earlier this week and found it quite amusing. Even though some customers have been more difficult than others, I have never landed myself a design job such as this one.
haha if my hubby got me that for xmas I know where I would be sticking it.
Saw your Blog bookmarked on Reddit.I love your site
Nice Website. You should think more about RSS Feeds as a traffic source. They bring me a nice bit of traffic.